Southwest '70 Peace Festival
Friday, March 27 - Sunday, March 29, 1970 Floyd L. Reynold's farm, 10 miles East of Lubbock, Lubbock County, Texas
Originally due to open on Thursday 26th, but due to weather problems, the opening was postponed until the following day - extending the festivities until Sunday instead of the planned end on Saturday.
Also on the bill: The Byrds (28; cancelled), Barry McGuire (27), Johnny Winter, Delaney & Bonnie & Friends, Vanilla Fudge (cancelled), The Flock, Zephyr, Canned Heat, Muddy Waters, Truth (28), Sundance, Freddie King, Bloodrock (27), Joe Kelly Blues Band, Bangor Flying Circus (28), Blue Mountain Eagle, The Frantics, Beast & Sweetwater.
The festival was promoted by Atlantis Productions.