The Santa Monica Rock Festival was planned over four days – July 25-28, 1974, at the Autodromo di Santamonica, in Rimini, Italy, over four days, a large race track which still stages the San Marino Moto Grand Prix.
The headliners were The Faces, Humble Pie, Deep Purple and Ten Years After, with stage management handled by ELPs Mike Lowe and sound engineered by Eddie Offord, best known for his studio work with Yes.
The festival was cancelled, some say due t poor sales, others that the authorities clamped down, though with hindsight the festival was perhaps overly ambitious, and might have worked better had they got the bigger bands together on two days, instead of padding it out over four. It was also comparatively cheap, around £2.45p for a four day ticket.